TACO TIME OPENS CANTINA
By Adnews Staff
Calgary-based Mexican restaurant chain Taco Time Canada will open a new fast casual restaurant in downtown Calgary today called Cantina. The restaurant will serve Mexican food prepared in front of customers. The restaurant's decor consists of Mexican artifacts and music. The employees will wear uniforms with a "distinctive Mexican flare." Opening week promotions will include food specials and "Amigo Hours" from 4:00-10:00 p.m. tomorrow and Thursday during which recording artists Los Morenos will play for customers. Two additional Cantina locations will open in British Columbia this spring. Possibilities for five more by the end of the year are also being considered. Advertising for the Cantina opening includes a print ad in FFWD magazine and a direct mail campaign, handled by Tag Advertising of Calgary.