MEMEME RETAINS FLEISHMAN-HILLARD
By Adnews Staff
Toronto-based MeMeMe has appointed Fleishman-Hillard Canada its public relations agency of record. MeMeMe makes a line of salad dressings and croutons under the name Marcy's. The products are sold at food stores in the Greater Toronto Area, Edmonton, Vancouver and Calgary. Marcy Mihalcheon, president of MeMeMe, said she was in the process of completing a contract with another, unidentified, PR agency when Fleishman-Hillard was referred to her. Fleishman-Hillard's immediate assignment is to raise awareness of the Marcy's product line among retailers.
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