FAMILY CHANNEL AND BULLYING.ORG BEGIN AWARENESS CAMPAIGN
By Adnews Staff
Family Channel and Bullying.org Canada of Cochrane, AB have begun a campaign to raise awareness about bullying. The effort began in February when Family Channel placed a bullying quiz on its Web site at <http://www.family.ca>. According to Katie Wolfgang, manager of communications for Family Channel, the quiz was intended to introduce the station's viewers to Bullying.org. Commercials were used to promote the quiz. Beginning next month Family Channel will air ads that will encourage viewers to email their bullying experiences to Family.ca. Stories about bullies will also be posted on the Bullying.org site. For several months Family Channel and Bullying.org will seek to raise awareness about bullying with public service announcements, school challenges and resource kits. Family Channel's advertising agency, John St. of Toronto, will develop the public service materials.