MADACY KIDS FORMS LICENSING DEAL WITH BINNEY & SMITH
By Adnews Staff
Montreal-based Madacy Kids has entered a licensing deal with Binney & Smith of Easton, PA. Madacy will produce and market children's audio products under Binney & Smith's Crayola brand name. The first product to be released will be a Crayola Music Box for children two to six years of age. The box will contain 50 songs on two CDs, a lyric book, a colouring book and an eight pack of crayons. Four additional CDs will be released in July, followed by two Christmas CDs in August. According to Madacy Kids, marketing plans include co-op advertising, in-store materials and sampling.
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