PEPSI-QTG PROMOTES DOLE JUICE LINE
By Adnews Staff
Pepsi-QTG Canada of Mississauga will release a line of single serving Dole juices in Canada this month. The line includes three flavours exclusive to Canada: Paradise Blend, Orange Strawberry Banana and Pineapple Passion Mango. Apple, Orange, Strawberry Kiwi, Ruby Red Grapefruit, Cranberry Juice Cocktail and Cranberry Grape varieties will also be distributed. The juices will be sold in 473 ml bottles in retail stores and Pepsi vending machines. A summer sampling and coupon program in major Canadian cities will promote the line. Co-op advertising, promotions with retailers and movie slides at Famous Players theatres are also planned. Public relations for Pepsi-QTG are handled by Praxis Public Relations of Mississauga.
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