ZELLERS PROMOTES NEW HOME DEPARTMENT
By Adnews Staff
Zellers of Brampton, ON will use decorators from the W Network's television series "The Decorating Challenge" to promote the launch of its new home department. The department will be added to approximately 300 Zellers stores in Canada. It will carry products from the Waverly Décor, Mossimo Home, Wabasso, Cherokee and Home Styles lines. To promote the department, personalities from "The Decorating Challenge" will visit 50 Canadian Zellers stores between May 24 and May 29. Customers will be encouraged to bring in a photograph of a room that needs redecorating. The decorators will offer tips and ideas. Zellers' home department will also be promoted with a contest, the winner of which will appear on "The Decorating Challenge" and have a room re-decorated. Public relations for the decorator visits will be handled by Harbinger of Toronto.