AVON GETS SWEATY
By Adnews Staff
Montreal-based Avon Canada is going athletic. The cosmetics company has scheduled a print campaign that shows female Olympic athletes using its products to start in March. Rowers Marnie McBean and Kathleen Heddle are promoting Avon's Face Lifting foundation and New Beyond lipstick respectively. Diver Anne Montminy is promoting Wash-Off waterproof mascara. The ads were created in-house. Avon is the cosmetics sponsor of the three athletes for the 1996 Summer Olympics in Atlanta.
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