REWARD PROGRAM SEMINAR
By Adnews Staff
The Canadian Direct Marketing Association is hosting a seminar on Feb. 29 in Toronto that will discuss reward programs used by publishing companies. Attendees will hear case studies from magazine and newspaper publishers who have tried such circulation boosting techniques. The publishers will talk about their objectives, strategies and results, as well as the do's and don'ts of program financing, execution and fulfillment. Attendees will also receive a list of the rules and regulations, and will see samples of marketing and promotional materials.
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