ASSOCIATED BRANDS PROMOTES NEW J CLOTHS
By Adnews Staff
Toronto-based Associated Brands is promoting the changes it as made to J Cloths towels. The company says it has made the towels stronger, more absorbent and more resistant to bacteria. The graphics on the packaging has been re-designed, but the hexagon shape remains. A consumer campaign to promote the modified towels will break next month. It will include print ads in Readers Digest, coupons distributed in News Marketing Canada's Smartsource magazine, a 60-second television commercial, an updated <http://www.jcloth.com> Web site and public relations activities. The packaging was created by Nexient. The advertising is from BWS Advertising. Public relations are being handled by Stark Communications. All of these firms are based in Toronto.