FAMOUS PLAYERS BEGINS MATRIX RELOADED GIVEAWAY
By Adnews Staff
Famous Players is offering visitors to the <http://www.famousplayers.com> Web site the chance to win tickets to the opening night of "The Matrix Reloaded." Beginning today, an animated rabbit will be hidden on a page of the site. The first visitors who find it and click on it will win a pair of tickets to an evening showing of the film on May 15. Approximately 138 pairs of tickets will be awarded nationally. The contest is one of the first online promotions Famous Players has held since the re-launch of its Web site earlier this month, according to Andrew Sherbin, manager of corporate affairs for Famous Players. The concept was created in-house. The ontest will be promoted with print ads in major daily newspapers, also created in-house.