SUBWAY PROMOTES ITALIAN HERBS AND CHEESE BREAD
By Adnews Staff
Subway Restaurants of Milford, CT is promoting a new bread called Italian Herbs and Cheese. The bread will be available until July 6 at participating locations in North America. The bread contains a combination of garlic, parsley and rosemary, as well as cheddar, Monterey Jack and Parmesan cheese. It is being promoted with national television advertising created by Euro RSCG MVBMS Partners of New York. The commercial shows Subway spokesperson "Jim" entering a Subway restaurant and asking the clerk what's new. The clerk recites a poem. A customer says, "That sounds like a good sandwich." Jim says, "That that's just the bread." The commercial will run until July. Subway operates 1,753 restaurants in Canada and approximately 15,000 in the U.S.