ALIANT BREAKS BRAND CAMPAIGN
By Adnews Staff
Aliant has begun a new brand campaign. The multimedia effort is the first for the telecommunications company since its inception in 1999, when MTT, NBTel, IslandTel and NewTel were merged. The radio, television, print and outdoor ads depict Aliant employees from the four Atlantic Canada provinces asking questions. The broadcast ads use music from the Jimmy Swift Band. The campaign's tagline is "here. for you." The advertising, created by Cossette Atlantic, will run through the year. The new brand imagery will also be used on customer bills, company trucks, building signs, payphones and employee uniforms.
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