COCA-COLA BREAKS NEW FRUITOPIA ADVERTISING
By Adnews Staff
Toronto-based Coca-Cola broke new television advertising for Fruitopia fruit drinks last week. The two 30-second ads, called "Change" and "Create," use the kaleidoscope pattern introduced with the brand in 1995. In the new ads upbeat music plays in the background as various fruits are fused together. The tagline is "The fruits of imagination." The ads, created by Leo Burnett of Toronto, will run into the summer.
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