SPALDING READIES BEN HOGAN 50TH ANNIVERSARY PROMOTION
By Adnews Staff
Spalding Canada will begin a Ben Hogan 50th anniversary promotion tomorrow. In 1953 Ben Hogan won The Masters, British Open and U.S. Open golf tournaments. He also founded the Ben Hogan Golf Company, now owned by Spalding Sports Worldwide. The national promotion, timed to start at the begining of The Masters, will run until July 21, the end of the British Open. During that time, buyers of any Ben Hogan product will receive a ballot for a trip for two to the winner's choice of the 2004 Masters, U.S. Open or British Open. Other prizes will also be awarded. In-store materials at Ben Hogan dealers and public relations will support the contest. Exisiting print and television ads for Ben Hogan products have been tagged with information about the contest. The concept for the promotion was developed by Spalding. The print advertising and public relations were also handled in-house. The televison creative was produced by Spalding's U.S. parent.