NINEDOTS RENOVATES DOCKERS WEB SITE
By Adnews Staff
Toronto interactive agency ninedots has updated Levi Strauss & Co. (Canada)'s Dockers Web site <http://www.dockers.com/canada> for spring. According to Jeff Reckseidler, account executive at ninedots, about four times a year the agency refreshes the site to include new content, graphics and promotions. The spring version debuted last month. It offers a "What to Wear Guide" to men's business casual fashion. The site is also promotes the Stain Defender fabric protection used in the clothing. Dockers television commercials describing Stain Defender are also posted on the site. Ninedots has been working for Levi Strauss for approximately two years.
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