BRIDGESTONE/FIRESTONE PROMOTES ULTIMATE TIRE SALE
By Adnews Staff
Bridgestone/Firestone Canada of Mississauga is promoting its "Ultimate Bridgestone Tire Sale" with television and radio advertising. The ads were developed by Grey Worldwide of New York and adapted for Canada by Griffin Bacal Volny of Toronto. The creative uses the same "The Wheel Goes Round" song that Bridgestone has used in previous advertising. In-store kits, created in-house, will also promote the sale, which will run until April 26.
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