NATURE CONSERVANCY, E & J GALLO BEGIN JOINT PROGRAM
By Adnews Staff
The Nature Conservancy of Canada and E & J Gallo Winery Canada have begun a program called "Give Back To Nature." A series of one-month promotions will run in different regions of Canada through the year. During each promotion $0.25 for each bottle of E & J Gallo Turning Leaf wine sold will be donated to the conservancy. The Toronto-based non-profit organization seeks to preserve natural areas. The "Give Back To Nature" program began yesterday in British Columbia, Saskatchewan and Manitoba. It will run in Alberta and Atlantic Canada during May, in Ontario during August and in Quebec during September. Jane Lawton, director of corporate marketing and communications for the conservancy, said the program will be promoted with media relations, in-store materials and neck tags on the wine bottles.