PARMALAT PROMOTES SENSATIONAL SOY BLENDS
By Adnews Staff
Toronto-based Parmalat Canada is promoting its new Sensational Soy Blends beverages with television advertising. The beverages combine fruit juices and natural flavours with a soy liquid. Four flavours are sold: Tripleberry, Orange Sherbert, Orange Peach Mango and Strawberry Orange Banana. The television creative, developed by Toronto-based Goodgoll Curtis, is based on the word "sensational." In the first ad, called "Static Head," a woman tells her husband that sticking a rabbit to a wall with a static charge created by rubbing the rabbit against his hair is amazing, not sensational. In the second ad, called "Subtitles," a woman tells her son that his ability to change the language on a television set to English and to speak Chinese are awesome, not sensational. English- and French-language versions of both ads have been released.