NEW VW ADS RELEASED IN QUEBEC
By Adnews Staff
A new multimedia advertising campaign created by Palm Publicité Marketing of Montreal for the Association of Quebec Volkswagen Dealerships focuses on the features of the Jetta GLS. The campaign includes a 30-second French-language television commercial that takes place at a Volkswagen dealership. In it, a woman's hand feels the surfaces of a Jetta. At the end of the ad the viewer finds that the hand is that of a blind woman, who gives her husband approval to buy the car. A 30-second English-language radio ad depicts a professional actress who is offered double her salary if she can list the technical specifications of the vehicle. A newspaper ad, also created for the campaign, lists the car's features and maintains that the Jetta GLS comes fully loaded with everything except a bathroom. The campaign will run in Quebec until early May.