ACKLANDS-GRAINGER HIRES TRUE NORTH
By Adnews Staff
Acklands-Grainger has assigned its marketing communications work for 2003 to Toronto-based True North Advertising. Acklands-Grainger is a national distributor of industrial, fleet and safety products based in Richmond Hill, ON. Steven Ince, vice-president of marketing for Acklands-Grainger, said the company met with True North and a second unidentified agency before making a decision. "The choice of True North was driven by a demonstrated understanding of our business, their strategic and creative thinking and the fit of the key people with our culture," he said. Acklands-Grainger used True North for a project last year, Ince said. The 2003 assignment will include the introduction of a new catalogue and with some work on the <http://www.acklandsgrainger.com> Web site. True North will also develop a marketing campaign to support the mid-year launch of the catalogue and the re-designed site.