BRYANT, FULTON & SHEE ADOPTS TBWA NAME
By Adnews Staff
Bryant, Fulton & Shee has adopted the TBWA name. The name change will extend to the agency's Vancouver and Calgary offices, which will now be called TBWA\Vancouver and TBWA\Calgary. The Vancouver-based agency became part of the TBWA network in 2000 when it was acquired by Toronto-based TBWA\Chiat\Day. The agency's other Canadian branches are TBWA\Toronto and Tam Tam\TBWA. Tam Tam is a minority-owned office located in Montreal. "The TBWA worldwide network has been built by leveraging the unique strengths of each office within a global network," said Tom Carroll, chief executive officer of TBWA\Americas. "TBWA\Canada is a perfect example. Each office runs autonomously with its own strong culture, and they have many complementary strengths." Clients of TBWA\Canada include Absolut, adidas, AGF, Apple, BC Lottery Corporation, Boston Pizza, Direct Energy, HSBC, Nissan, Nivea, Nokia, Shaw and Travel Alberta.