JOHNSON & JOHNSON HOLDS CLEAN AND CLEAR CHALLENGE
By Adnews Staff
Montreal-based Johnson & Johnson began a promotional program for its Clean & Clear brand of skin care products on Monday. The concept came from the advertising agency for Clean & Clear, Palmer Jarvis DDB. This concept was developed into the "Clean & Clear Best Friends Challenge" by Toronto-based TrojanOne. During the promotion, pairs of girls can compete against other pairs in a series of lunch-hour basketball activities to win prizes. The program will visit 80 Catholic and public high schools in southern Ontario over the next six weeks. Each event will include banners, signage, game stations, giveaways and spectators.
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