NEW CAMPAIGN FOR VOLKSWAGEN BEETLE BEGINS
By Adnews Staff
Volkswagen has begun a spring advertising campaign in Quebec for the New Beetle Convertible. Created by Palm Publicité Marketing of Montreal, the campaign consists of television and print advertising. The TV commercial, running in English and French, interpolates scenes of opening buds and blooming flowers with shots a Beetle convertible's opening top. The ad ends with the copy, "Come Alive. The New Beetle Convertible." The print ad, in French only, is made up of three pages, each showing a different stage of a blossoming flower. The third page presents the flower in full bloom and a picture of the vehicle. The headline reads "Renaître" (reborn). The campaign will run through the spring season.
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