G2M, E&B TO STUDY ICT
By Adnews Staff
Toronto-based G2M Strategic Public Relations and Communications and Montreal-based E&B Data have been selected to conduct a study of the information, communications and telecommunications industry in the Greater Toronto Area. The study has been commissioned by the City of Toronto, the Greater Toronto Marketing Alliance and SMART Toronto Technology Alliance, with support from the Ontario Ministry of Enterprise, Opportunity and Innovation and Industry Canada. The two firms pitched for the assignment following a request for proposals. Three other unidentified firms were also considered. G2M will plan and implement the marketing for the public launch of the study. The agency will also supply certain marketing tools and communications collateral. E&B Data will handle the data analysis.