MOLSON PROMOTES 100 YEARS OF EXPORT
By Adnews Staff
Last week Molson began a series of promotions to mark the 100th anniversary of the Export brand with the unveiling of two banners at the Bell Centre in Montreal, home ice of the Montreal Canadiens. Other initiatives include special packaging that will trace the history of the brand with hologram versions of labels from 1903, 1955, 1962 and 2003. In May the brewery will begin a range of consumer events in Quebec bars and restaurants. Special anniversary promotions will take place for the remainder of the year, though no further details are currently available.
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