SCHNEIDER RELEASES TWO NEW COMMERCIALS
By Adnews Staff
Schneider Foods of Kitchener, ON has released two new television commercials. The first is a non-product-specific branding spot that uses simulated archival footage of company founder J.M. Schneider describing the beliefs upon which the firm is based. The aim of the ad is to convey to viewers the quality of the company's products and the care used in their manufacture, and to communicate the firm's sense of heritage. The second ad, called "Cookie Factory," promotes Schneider's new line of Lunchmate FUNKITS sweet snacks, which are aimed at children. The creative shows children making FUNKITS in an assembly line process. The commercial is accompanied by an interactive promotion on YTV. Both ads were created by Schneider Foods agency of record, TOP Advertising of Toronto.