QUIZNO'S SIGNS WITH ARGYLE ROWLAND
By Adnews Staff
Toronto-based Argyle Rowland Communications has been appointed public relations agency of record for sandwich chain Quizno's Canada. The chain currently consists of 180 locations. About 80 new locations are expected to open this year. Argyle Rowland will manage marketing communications and media relations for the company. "Quizno's selected Argyle Rowland Communications because of their creativity, their understanding of our business and their excellent track record in the food and beverage industry," said the company's vice-president of marketing, Greg MacDonald. "Quizno's is a fast-growing operation and Argyle will play a critical role in helping us expand our business in Canada through marketing and pulbic relations." Advertising for the chain is handled by Saatchi & Saatchi. The company's current campaign of radio advertising and in-store promotion featuring sports commentator Don Cherry will continue in major markets through 2003.