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TROJAN SPORTS & EVENT MARKETING BECOMES TROJANONE

Trojan Sports & Event Marketing has changed its name to TrojanOne. President and CEO Mark Harrison said the new name, developed internally, is a better reflection of the services offered by the Toronto-based company. TrojanOne offers sports marketing, promotional marketing, event marketing, creative services, mobile marketing, event management and sponsorship consulting and sales. Its clients include Zellers, Astral Media, Coca-Cola, SuperPages and Johnson & Johnson. Also, the company has recently added two senior staff members. David Finch was hired as vice-president for western Canada in early March. Previously he was international business development manager at Harris Corporation. Earlier this year Rod Young joined the company as vice-president of creative development. Previously he was co-managing director of GeneratorIdeaWorks.

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