COCA-COLA RELEASES NEW VANILLA COKE SPOT
By Adnews Staff
Actor Chazz Palminteri and spokescharacter "Jimmy" appear in a new commercial for Coca-Cola's Vanilla Coke that will be released in Canada today. The spot will air in the U.S. next month. Palminteri and Jimmy have appeared in Vanilla Coke advertising since the product's launch last year. In the new ad, they attempt to convince "American Idol" judge Simon Cowell to be a spokesperson for the brand. In Canada the ad will also include a tag for diet Vanilla Coke. Advertising for the brand is done by The Martin Agency of Richmond, VA. Canadian adaptation is done by MacLaren McCann of Toronto. Toronto-based Coca-Cola will support the television ad with in-store displays, created by Big Image of Toronto, and out-of-home advertising, created by MacLaren McCann. Sampling events will begin nationally on March 14.