ENTERPRISE HIRED BY CAMROST-FELCORP
By Adnews Staff
Toronto-based Enterprise Creative Selling has been appointed agency of record for Camrost-Felcorp. The Toronto-based company develops is a residential condominiums in the Greater Toronto Area. It hired Enterprise after an agency search conducted by the Institute of Communications and Advertising. Approximately 20 agencies were considered. The five finalists were Enterprise, Flavour Advertising, Holmes & Lee, Cyclops and another unidentified agency, according to Alison Simpson, president of Enterprise. Enterprise pitched for the account with Go Direct. The latter firm will provide customer relations management. Both agencies are owned by the WPP Group.
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