PALMER JARVIS CREATES CAMPAIGN FOR KNORR
By Adnews Staff
Palmer Jarvis DDB of Toronto has created a new advertising campaign for Unilever Canada's Knorr line of soups, seasonings and sauces. The television, print and outdoor advertising promotes Knorr products with visuals consisting of arranged tableware. One of the campaign's two 30-second commercials shows several overlapping china plates. When the camera pulls out, the plates resemble fish scales. The tagline is "Perfect on Fish." The ad ends with the Knorr logo and the copy "That little bit more." In one print ad, four sets of tongs form the shape of a lime. The tagline is "The marinade with real fruit juice." Additional executions using the same theme will be released through the year. The campaign will run nationally until November.