BASKIN-ROBBINS READIES FREE SCOOP PROMOTION
By Adnews Staff
Ice cream chain Baskin-Robbins, based in Glendale, CA, will hold its annual "Free Scoop Night" promotion on April 30. The event will take place at all Canadian full line locations between 6:00 p.m. and 10:00 p.m.. This is the third year of the promotion in Canada. Free Scoop Nights will also take place in the U.S., Australia, Korea, Malaysia, Ecuador, Columbia, Portugal, Spain, the Dominican Republic, Aruba, Curacao and Japan. In Canada, the event will be promoted with in-store materials adapted from U.S. creative and national radio advertising done by Manning & Associates Advertising of Toronto.
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