SCOTT THORNLEY CREATES BRANDING FOR ARTS FESTIVAL
By Adnews Staff
Toronto-based Scott Thornley + Company has created a logo and wordmark for the National Arts Centre's upcoming "Atlantic Scene" arts and culture festival. The logo and wordmark appear on promotional materials, also created by the agency, including posters, postcards, a banner on the exterior of the centre and lightbox signage at the theatre. The agency has also developed a print campaign for the festival. The campaign will breaks on Saturday in 13 newspapers including The Ottawa Citizen, National Post, Le Droit, The Corner Brook Western Star, Charlottetown Guardian, Halifax Daily News, St. John's Telegram and L'Acadie Nouvelle. The Atlantic Scene festival will run from April 22 to May 4 at 15 Ottawa venues. The agency previously worked on the centre's Festival Canada event in 1997, said Jayne Watson, director of communications at the National Arts Centre.