SUZUKI RELEASES NEW AERIO AD
By Adnews Staff
A new magazine ad for Suzuki Canada's Aerio highlights the vehicle's safety rating from the Insurance Institute for Highway Safety. The institute assigns passenger vehicles a rating of good, acceptable, marginal or poor. According to Suzuki, the Aerio received the highest rating and was selected as "Best Pick." The new advertisement, called "Hard Hat," shows a yellow Aerio on a reflective floor. The car's reflection is a construction safety helmet. The copy mentions the "Best Pick" and "Highest crash test safety rating" evaluations from the institute. The tagline is "It's True." The ad was created by Grey Worldwide Toronto. It is running nationally in auto enthusiast and car show magazines.
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