MACPHEE HIRED BY PUMA
By Adnews Staff
PUMA Canada has assigned its marketing, media planning, promotion and public relations work to MacPhee. The footwear and apparel company appointed the Toronto-based firm its agency of record without a review. According to the agency, the multi-million dollar budget will be spent on a national grassroots program that will focus on media and sponsorship initiatives, PR, publicity and promotions. In Canada PUMA is licensed to Authentic Team Apparel.
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