TIM HORTONS RELEASES NEW ROLL UP THE RIM ADVERTISING
By Adnews Staff
Tim Hortons has returned to its Roll Up the Rim to Win promotion. During the donut chain's annual contest customers can win prizes by rolling up the rims of hot beverage takeout cups. New advertising, created by Enterprise Creative Selling of Toronto, will run for six weeks. The campaign includes television advertising. Separate TV commercials have been developed for English and French Canada and for U.S. border states in which Tim Hortons has a presence. Two English-language and two French-language ads have been created for Canada. One ad supports the overall promotion, while the second highlights a grand prize winner from last year. The U.S. creative uses a Scotsman character with a kilt, tam and bagpipes. The character describes the contest as, "as much fun to say as it is to play." The promotion has been running in Canada for the 16 years and in the U.S. for three years. The television advertising will be accompanied by radio, outdoor and in-store materials.