CU HIRED BY FIESTA BARBEQUES
By Adnews Staff
CÙ Strategic Marketing and Public Relations has been appointed public relations agency of record for Fiesta Barbeques of Brampton, ON. The barbeque manufacturer hired Toronto-based CÙ after meeting with several agencies. CÙ will handle media relations and public relations programs. The agency will also re-design the Fiesta Web site at <http://www.fiestabbq.com>. "With a targeted, integrated public relations campaign our goal is to increase our brand awareness," said Paul Landori, marketing manager at Fiesta. Fiesta used another, unidentified, public relations agency several years ago. Most recently the work was handled in-house.
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