BEST WESTERN AND MASTERCARD HOLD HOCKEY PROMOTION
By Adnews Staff
Best Western and MasterCard have begun a promotion at the hotel chain's properties in Canada and the U.S. The initiative is aimed at guests who pay by MasterCard. These customers will receive scratch cards for a chance to win a trip for four to a 2003 NHL Stanley Cup finals game. Three Canadian winners and three U.S. winners will receive trips, including airfare, accommodation at a Best Western hotel, four tickets to the game, ground transportation, $500 and attendance of a pre-game practice. Other prizes include gift bags and Best Western Gold Crown Club International points. Gold Crown Club is Best Western's loyalty program. The contest is being promoted with inserts in Hockey News and banner ads on sites including NHL.com, ESPN.com, FoxSports.net and TSN.ca. The contest will run until April 15.