SWISS CHALET PROMOTES DINNER AND A MOVIE
By Adnews Staff
Swiss Chalet, along with Blockbuster and Orville Redenbacher's, has begun a promotion called "Dinner and A Movie." The initiative will run until May 4 at Swiss Chalet restaurants in Canada and the U.S., excluding Quebec. Customers will receive a bag of Orville Redenbacher's microwave popcorn and a "Rent One Get One Free" new release movie coupon from Blockbuster with the purchase of a quarter chicken dinner. The offer includes in-restaurant, take-out and home delivery orders. A 30-second television commercial created by Ambrose Carr Linton Carroll of Toronto is promoting the offer, as is national flyer advertising, in-store materials including posters and menu inserts, and Web site support. Also, a 30-second ad is airing every 30 minutes in Canadian Blockbuster stores. Public relations for the promotion are being handled by Strategic Objectives of Toronto.