MC DIRECT CREATES MULTIMEDIA CAMPAIGN FOR CENTURYTEL
By Adnews Staff
MC Direct of Toronto has created a multimedia campaign for CenturyTel of Monroe, LA. The campaign, running nationally the U.S., promotes the company's Nation8 long distance calling plan. Susan Carr, president of the agency, said the campaign is the first multimedia effort for CenturyTel that involves broadcast advertising. Direct response television and radio is being accompanied by direct mail, online advertising, email and other print collateral. The ads promote the calling plan as having no borders, no limits and no numbers to dial. The advertising will run in four waves through the year.
« Back Next »
Comments
blog comments powered by Disqus