INTEL OF CANADA READIES CENTRINO ADVERTISING
By Adnews Staff
Intel of Canada will begin an advertising campaign called "Unwire" for its new Centrino mobile technology next week. The effort, created by Sharpe Blackmore Euro RSCG of Toronto, will include print, broadcast, outdoor and online advertising. Public relations will be handled by Cohn & Wolfe of Toronto. The "Unwire" campaign is a worldwide initiative aimed at business and mobile computer users, IT professionals and technically savvy consumers. Teaser advertising will break preceed the main campaign, which will break on March 12.
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