PALM CREATES CAMPAIGN FOR PASSAT 4MOTION
By Adnews Staff
Palm Publicité Marketing of Montreal has created a television and print advertising campaign for Volkswagen's Passat 4Motion. The campaign will begin in Quebec this week. The creative focuses on the vehicle's all-wheel drive system. The television commercial shows a man picking up a friend. The friend grips the car window as he slips and slides on the road while trying to get in. As the car drives away the viewer sees a dog sliding backward down the street. In the print ad, a snow plow is pictured clearing the road for a file of cars following it. In the opposite lane, a Passat 4Motion drives alone on uncleared road. The text reads "Follows a salt-free diet." The advertising will run in English and French for several weeks.
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