DIGIFEST BEGINS PROMOTING 2003 EVENT
By Adnews Staff
Digifest is using media relations and advertising to promote its upcoming 2003 event. The four-day digital media festival, now in its second year, aims to increase ticket sales and generate awareness through these efforts. BenchMark Porter Novelli of Toronto has been hired to provide media relations. The agency received the assignment through a referral from its client the Canadian Film Centre. Advertising is running in the online version of Now magazine. It was created in-house. Digifest will takes place in Toronto from March 26 to 29. The event has a Web site at <http://www.dxnet.net/digifest>.
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