MASEV FORMS ALLIANCE WITH VISION ENTERTAINMENT
By Adnews Staff
Vancouver-based youth marketing firm MASEV Communications has formed a strategic alliance with California-based marketing and production company Vision Entertainment. MASEV will provide production support for Vision's car show series "Hot Import Nights" and "Import Revolution." MASEV will also provide on-site promotions and experiential marketing programs for companies participating in the shows. Darcy Taylor, president of MASEV, said the deal is part of the firm's plan to expand in the U.S. John Russell, vice-president of marketing for Vision, said MASEV's will connect the car show series with younger car enthusiasts in the U.S.
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