CASEY HOUSE PROMOTES 15TH ANNIVERSARY
By Adnews Staff
Afrm2 Communications has created an advertising campaign for Casey House Foundation's latest fundraising effort. The foundation is the fundraising arm of the Casey House HIV/AIDS hospice in Toronto. The year-long fundraising campaign coincides with the 15th anniversary of the hospice. Print and outdoor creative uses the theme, "Keep the Heart Beating." Afrm2 has also created the collateral materials for a Casey House Gala event that will take place on Saturday. At the event, a video of Casey House's history, also created by Afrm2, will be shown. Fundraising efforts will be supported with additional advertising executions through the year.
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