ALLIANCE ATLANTIS PROMOTES CSI ON SHOWCASE
By Adnews Staff
Alliance Atlantis Communications is promoting the addition of television series CSI: Crime Scene Investigation to its Showcase and Showcase Action channels this spring. Toronto-based Alliance Atlantis co-produces and distributes the series, now in its third season. The first two seasons will start airing on Showcase and Showcase Action in April. Season three episodes will continue to air on CTV. Deborah Wilson, director of communications at Alliance Atlantis Broadcasting, said the program will be promoted with on-air materials, a print campaign in television and satellite books and with Web exposure. Slides in Alliance Atlantis theatres and promotion on any future DVDs of the show are also being considered. All of the advertising will be handled in-house.