LOWE RMP CREATES DIRECT CAMPAIGN FOR FUNDRAISING EVENT
By Adnews Staff
Lowe RMP has begun a direct marketing campaign for The Learning to Listen Foundation's annual fundraising event. The campaign was created pro-bono to support the Sounds of Hope Gala, which will take place in May in Toronto. It is aimed at corporations at which hearing and speaking are crucial. The campaign materials include a corporate sponsorship brochure, an event invitation and an event program, all displaying the image of a musical note. Initially the note appears in broken pieces accompanied by the line "Sounds can puzzle our children." The note is later seen in one piece with the text "Help us help them put it all together." A logo using the foundation's green, white and orange corporate colours has also been developed. The goal of the Sounds of Hope Gala is to raise $150,000. If, by the event date, that goal has not been met, the campaign will continue until the funds have been raised.