QUEBEC HOME BUILDERS ASSOCIATION PROMOTES GUARANTEE
By Adnews Staff
The Association provinciale des constructeurs d'habitations du Québec (Quebec Home Builders Association) has begun a print and radio advertising campaign intended to raise awareness of its New Home Guarantee program. The creative presents four characters who represent different kinds of home buyers. The campaign's tagline is "A good builder makes all the difference." The radio commercials are airing on the province's CITE Rock Détente and Radio Energie networks as well as on the CFGL, CFQR and CJFM Mix 96 radio stations in Montreal and the CJMF and CHOI stations in Quebec City. Print executions including posters and brochures are being distributed to visitors at the entrances of home shows in Quebec City, Saguenay-Lac-St-Jean, Rimouski Hull, Trois-Rivières, Victoriaville, Sherbrooke and Saint-Georges-de-Beauce. The campaign, created in-house, will run until mid-April.