NELVANA TO HOLD BEYBLADE TOURNAMENT
By Adnews Staff
Nelvana is preparing to hold the first North American Beyblade Battle Association tournament in Toronto on March 8. Called the BBA Blader Jam, the event will involve 256 competitors. Other attractions will include a Beyblade screening room and an exhibit of merchandise from Hasbro, the manufacturer of the tops. Also, musical groups Far From Heroes and 9 Point Landing will perform. Both bands are included on the album Beyblade Soundtrack Volume 1, which will be released by Sony Music Canada in May. YTV's Weird on Wheels activity truck and television personalities Sugar and Carols will also be present. YTV airs the Beyblade television series. Advertising for the event will include on-air promotion during YTV's afterschool programming block "The Zone." Online promotion will take place at <http://www.beyblade.com>.