CHRIS HUGHES COMPANY CHANGES NAME, GAINS CLIENTS
By Adnews Staff
The Chris Hughes Company of Toronto has changed its name to CHC Insights. The agency was founded in 1978 by Chris Hughes and Julie Strong-Boag, now Julie Hughes. The agency has been referring to itself as CHC for several years, said Julie Hughes. The addition of the word "insights" is intended to reflect of the additional services the firm offers. The agency's clients include New York Fries, First Choice Haircutters and Kernels Popcorn. A new Web site will be constructed at <http://www.thechc.ca> to match the new name.
In related news, the CHC Insights has gained two clients: Proshred Security International and Rent-A-Wreck. Ottawa-based Proshred Security is a mobile shredding service. The company hired the agency to market its North American expansion. Calgary-based Rent-a-Wreck is a used vehicle rental chain. It hired CHC Insights for a "refresh/relaunch" assignment without a review.